Adria Holdings · Performance marketing and technology

  • Paid social
  • Messaging
  • Data infrastructure
  • In-house automation

Customer acquisition at scale, across paid social and messaging, on data infrastructure we built ourselves.

Scroll

Adria Holdings is a performance marketing and technology company. We plan and buy media, run the messaging programs behind it, and operate the systems that show what every dollar returned. Acquisition, creative and decisioning run on automation we built in-house.

Capabilities · four disciplines

  1. 01 · Acquire

    Paid acquisition

    High-volume campaigns on paid social and messaging, planned, bought and optimised in-house. Budgets move daily on measured cost per acquisition, not on platform estimates.

    • Paid social at scale
    • SMS and messaging programs
    • Creative production and testing
    • Consent and compliance review

  2. 02 · Measure

    Data and analytics infrastructure

    Every click, lead and sale is captured server-side, matched to partner revenue and reported in one place. When the platform and the bank disagree, we know which one is right.

    • Server-side event tracking
    • Revenue reconciliation by source
    • Cohort and lifetime-value reporting
    • Daily profit and loss by channel

  3. 03 · Build

    Proprietary technology

    We build the software we run on: campaign launch automation, rate-governed platform integrations, creative generation and versioning, and optimisation models that move budgets and rotate creative on measured return. Monitoring catches a problem before the spend does.

    • Campaign launch automation
    • Budget, bid and creative optimisation models
    • Creative generation and versioning
    • Platform API integrations
    • Monitoring and alerting

  4. 04 · Operate

    Growth operations

    The cadence that keeps volume, margin and compliance in line. Accounts, budgets and creative are managed as one portfolio. Routine decisions are automated; people review the exceptions and own the calls that matter, with a written record of why each was made.

    • Portfolio and budget management
    • Automated daily decisioning, reviewed by people
    • Account and asset governance
    • Network and vendor relationships
    • Partner reporting

Approach · how we operate

Step 01

Instrument

Nothing scales until it can be measured. Tracking is built, tested against real revenue and signed off before the first dollar of volume.

Step 02

Test

New offers, channels and creative enter at a controlled budget with the decision rule agreed in advance. What returns, scales. What doesn't, stops the same day.

Step 03

Scale

Proven combinations get budget, capacity and the discipline to stay profitable at volume: rate limits respected, accounts seasoned, creative refreshed before it fatigues.

Step 04

Report

Partners see the same numbers we do, reconciled to their own. No dashboards built to flatter, and no surprises at invoice.

Talk to us about a partnership

By the numbers · scale of operations

Media

$0M+

Annual media spend under management across paid social and messaging.

Acquisition

0.0M+

Customers acquired for partners in the last twelve months.

Reconciliation

0

Partner networks reconciled to revenue, every day.

Philosophy

We don't scale what we can't measure, and we don't believe a number we can't reconcile.

How we think about growth,
and why the infrastructure comes first.

Contact · partnerships and media

Work withAdria.

Advertisers, networks and partners: tell us the offer, the geography, the volume you need and how you measure success. We reply within one business day.